I hope that the phrase “bulk content creation” will replace “social media marketing” in common usage.

The term “bulk content production” refers to the practise of creating material, captions, hashtags, and scheduling for a certain amount of time across many social media networks at once.

But here’s the thing: social media marketing isn’t always amenable to a neat, sequential plan. You have to make room for the fact that the world is unpredictable and that new trends will emerge at any time.

To be productive and ahead of the game for your business (or your clients’ enterprises), I propose that you create content in bulk.

When it comes to SMM, what exactly is the point of mass content production?

Sending out social media messages just to send them isn’t going to cut it, and that’s something I tell everyone on my staff, clients, and partners.

Don’t forget that the most important aspect of social media is socialising with your audience and making connections with them.

However, bulk content development will help you plan ahead if your social media strategy is to supply your audience with thought leadership or to incentivise them to acquire your products or services.

Knowing that the holidays are approaching offers you time to think about seasonality in your business and prepare your messaging or campaign accordingly.

Methods for Mass Production of Content

I’ve previously mentioned the Hootsuite-inspired content calendar template, but now I’d want to show you the resources we utilise when producing material in volume.

Canva is my favourite of the three tools I’ll mention.

Since I initially started using it, Canva has really improved. With Canva’s Pro edition, you may resize images and videos to fit different file types, in addition to modifying templates for content creation.

My company has been trying out a few different social media management solutions to determine which ones serve us and our customers best.

Hootsuite’s bulk content uploading has been a lifesaver in the past, allowing you to utilise a spreadsheet like the one shown above to add all of your planned material in a single operation.

Later.com, however, also has this capability, as I am aware of, and it allows users to connect to cloud storage services like Google Drive and Dropbox to fetch pre-approved information. This is great information to pass along to interested parties!

The next step is to choose the topic, series, or campaign, as well as the type of content output that will help us succeed.

Then we may construct a guideline to determine what kind of material has to be produced.

Having a status column at the conclusion is crucial because it provides a visual representation of your progress over the course of the week or month.

It’s also important to note that not every company or brand can make use of this particular template.

Moreover, value lies solely in quality. Even if this demonstrates a different strategy and procedure, you should nonetheless give consideration to the calibre of your material and its effect on your readers.


I’ll wrap off my first post on SEJ by outlining the steps I use when producing large amounts of material for social media marketing: