Is it likely that advertisements for legal services will be well received by a demographic consisting primarily of people aged 18 to 25? Is it worthwhile to promote a blog for permanent makeup artists on a page that also features content about catching fish and car repairs? These are extremely simplistic examples. But it is they who provide the most convincing evidence that marketing “to their own people” is essential.

Those who are more likely to be interested in what you have to sell. The term “target audience” was coined to describe this group of consumers.

The idea and the explanation

Users who are specifically intended to receive your marketing messages are known as your “target audience.” Simply put, these are people who could be interested in what you have to offer. When this began going to take place, and why? What this means is that your product or service directly addresses the “pain” and needs of a specific target market.

It is common practise in contemporary advertising to divide consumers into subsets:

Primary and tertiary. The former sparks interest in making a purchase and has an impact on the latter two factors, which in turn affect the number of transactions. As a result of the second, the choice is put into effect. Consequently, eager young consumers are the primary demographic for advertising a line of plush toys. In this case, the indirect target audience consists of the parents who are footing the bill.

Long and slender. The opposites of broad and specific. Here, things are even simpler. Tea connoisseurs represent a sizable demographic. To a smaller group: lychee berry and mate drinkers.

With the intention of viewing the site. Customers and researchers are the site’s two main types of visitors. Two distinct types of intended audiences can be distinguished by their respective courses of action. Some people care only about the content, while others are more interested in the actual product being pitched.
Without a specific and engaged audience, your Instagram account or product promotion efforts will be fruitless. The issue goes away once you have a team of expert marketers to work for you. When you’re on your own in brand promotion, you’re responsible for finding your audience. But no one should assume that help is not on the way. Countless specialised options are available to you. POSTOPLAN is one such tool. Smart and fully automated, this platform expands your reach and does the searching for you.

What does “ours” even mean?

The first step in successfully assembling a target demographic is to clearly define its members in your mind. Therefore, the initial step is to create a rough likeness. Give some thought to this question: who exactly will be purchasing my wares?

The following criteria must be used when painting a picture of Central Asia:

  • For example, in warm and sunny Antalya, why would anyone buy a down jacket?
  • Statistics about a population, including its gender, age, marital status, level of education, and profession
  • What are this person’s values, passions, dreams, and fears on a psychological level?
  • The client’s socioeconomic status (i.e., whether or not he can afford to buy, how much money he brings in monthly, and so on)
  • What motivates a given customer to buy, how he feels about the brand, whether he is ready to buy now or has yet to become convinced of the necessity of your product or service—all of these factors fall under the behavioural category.

Mark Sherrington’s 5W methodology is another way to divide your potential customers into smaller groups. You’ll find the explanations to the following five queries:

  • Like, exactly what is it that you’re peddling?
  • Who are the people who might buy your product?
  • Why, what drew him to purchase in the first place?
  • What time of year does he shop (during sales, just before a holiday)?
  • In what location (online shop, Instagram feed) does the customer make their purchase?

Avoid missing out on important information by ignoring the replies to these inquiries. By breaking down your potential customers into smaller groups, you can maximize the effectiveness of your existing marketing strategies while keeping your costs down.