Instagram is now one of the most promising venues for advertising. As a matter of fact, 7 out of 10 businesses (in the US) utilise Instagram to expand their online following.

There’s logic to this action. Instagram users consistently have the highest levels of activity of any social media community.
This comprehensive book will show you how to use Instagram to build an engaged audience, expand your brand’s reach, and find new business possibilities.

Register for Instagram

You should take a step back and ask yourself, “What am I attempting to achieve on Instagram?” 

Instagram users are much less likely to be interested in being sold to than those of other social media sites. They seek original, relatable material.

Like Twitter, Instagram probably won’t become your primary money source overnight, but it may help spread the word about your newest business updates, promotions, and content if you use it correctly.
Today, all that’s needed to get started is a full profile.

Fill up your Instagram account completely

If you want your brand to come across as credible and engaging to your target audience, a full profile is vital.

Our advice is as follows:

Determine your brand’s name as your @Handle (up to 30 characters). It’s possible that the handle you choose is already taken if you’re just signing up now. When this occurs, you may have fun with underscores, periods, and other punctuation by replacing them with appropriate words.

Type in the name of your company or product

Site address: please enter the address of your website or any other relevant connection here. For instance, it may link to your most recent blog article or an active marketing campaign.
Take advantage of Instagram’s bio space (up to 150 characters) to briefly describe your business or organisation. You should include at least one business-related hashtag in your profile. Doing so will have you show up in relevant searches.
You should now convert your profile to an Instagram business account.

Start a Business Account on Instagram

Instagram users may be divided into two distinct categories.

Both the customer and company information will be needed.

Why Should a Company Get One?

While a personal profile might get the job done, a business profile unlocks even more potential for your company’s growth and expansion on the site.

Insights from Instagram may be accessed.
Create a profile and provide your contact details.
Include your field of work in your profile.

Setting up an Instagram for your company

If you want to “create” a business account, you must first “establish” a personal one.

Then, select an industry from the drop-down menu under Settings > Accounts > Switch to Professional Account > Business.

And now you may relax.

What to post on Instagram?

A sales brochure is not what Instagram is.

Photos, GIFs, memes, and videos with stunning imagery and uplifting narratives are the focus here.

We’ve found that the format in which you distribute your material is just as important as the quality of the content itself.

Be sure your photos and videos are in the correct format

Mobile browsers accounted for 58% of Instagram’s traffic in 2015. We advise that you give mobile friendliness a top priority when uploading content to the site.

To get the most out of your Instagram photos, we recommend a resolution of 1080p x 1350p (or an 8:10 aspect ratio).
In order to get the most of the app’s vertical scrolling, we advise using a vertical video format with a resolution of 1080 by 1920 pixels. You may also post movies with a resolution of 1920 by 1080 pixels, but your viewers will need to rotate their phones to see the entire thing.
The perfect layout for narratives (1080 x 1920).
So, while Instagram does provide a fantastic set of editing tools for your photos and videos, we recommend looking elsewhere, especially if you’re trying to establish a visual identity for your company.

Adhere to the seasons

We don’t only make uncomfortable small talk about the seasons in the elevator with our employees. They have a significant emotional impact.

What this means is that as the seasons change, so do our preferences in terms of both the frequency and nature of our media consumption.

Take this into account before posting anything to Instagram.

With or without filters

In the early days of Instagram, nearly all posts had some sort of filter effect. There’s a solid reason for this, too: applying the ideal filter to an image may elevate it to the level of a masterpiece.

Tells Interesting stories

During the past two years, Stories have become one of the most popular aspects of both Instagram and Facebook. More than 500 million people use Stories every day on both platforms, and they both validate that number.

Instagram Stories: what are they?

Stories are short-form content that may be sent quickly to your audience. While using the app, they will always appear at the top of your stream.

What you can do using Instagram Stories:

  • The Sharing of Animated GIFs
  • Make a survey
  • Promptly inquire
  • Publish real-time timers for others to participate in
  • Make some tests.

Be aware that you have the option to simultaneously publish your Instagram story to Facebook when you post it.

Here are two examples of why you should utilise Stories:

This and that.

There is a rise in brand loyalty thanks to them.

Appearing at the top of the feed, they make it simple for users to quickly scan and read the most recent posts from the people, companies, and media outlets they follow.

To cut a long tale short, they will aid in boosting your participation rates dramatically.

They have the potential to exponentially expand your website’s audience.

Once you’ve amassed ten thousand followers on Instagram (or have a verified account), you may add a swipe-up link that will direct your audience to your website. This has the potential to be an outstanding source of new site visitors. To help you get started, HubSpot provided a brief guide.

In order to set yourself apart from the crowd, you may now utilise one of Instagram’s pre-made designs or design your own.