A lot of Aussies use Instagram, making it one of the most widely used social networking sites down under.
In Australia, Instagram is second only to Facebook when it comes to the frequency with which users share content. Both are owned by Meta, demonstrating the social media giant’s hegemony even further. To give you an idea of how prevalent Instagram is, consider that its Australian user base is comparable to that of both LinkedIn and TikTok taken together.
Mini-study on Instagram usage in Australia
Take a look at this sample of weekly engagement based on an analysis of user activity by the hour.
A national Australian brand with many Instagram profiles is analysed in the graph below. Companies may use Instagram influencers to reach their target demographic, advertise their products, or direct Instagram users to a well crafted blog post on the company’s website.
This is an example of AEST time, the time zone used by the corporation because its headquarters are in Sydney (Australian Eastern Standard Time).
I need to know crucial Instagram posting tips for Australia.
- Posting in the middle of the morning in Australia is not recommended.
- If you live in Australia and use Instagram, you should avoid posting around 10:00 a.m. Every day of the week, there is nobody there.
- Monday night is the best time to reach your active following audience, followed by Tuesday, Wednesday, and Thursday evenings.
- Many Instagram users check their feeds in their spare time, making the evenings and weekends prime time for audience interaction.
- Evenings, every day of the week, saw the highest levels of participation.
- Activity levels increase at lunchtime, continuing to rise throughout the afternoon and nighttime.
- At night, between the hours of 8 and 9, the most Instagram postings are made.
- Participation levels are highest on Sunday evenings, maybe because users are trading Instagram Reels and Instagram Stories for bedtime stories before the start of the new work week.
- Posting around 5 a.m., 11 a.m., and 2-3 p.m. are the best times to reach the largest Instagram audience worldwide. Posting on Thursdays is optimal because of the high volume of readers.
- If you’re only concerned with business-to-consumer enterprises, Saturdays between 11 a.m. and 1 p.m. are optimal for advertising. If you operate a store, you may attract more customers by displaying a snapshot of your best-selling items on your website.
- Friday mornings around 9 a.m. seem to be the sweet spot for media businesses’ Instagram posts. People are making weekend entertainment and sporting event preparations.
- Time spent on Instagram by non-profits is best used at various times than by for-profits. If you must publish on a Wednesday, do it between 9 am and 3 pm or at 9 am on Sunday.
- The best time to publish for healthcare organisations is 1 pm on Tuesdays.
- On Mondays, around 8 o’clock in the evening, is when you should put up your Higher Education ads.
- Marketing on Instagram for IT firms should be done on Wednesday mornings at 10 a.m.
Australians’ motivation for using Instagram
Working with Australian (Instagram) influencers and Instagram content makers as part of your social media marketing plan is one approach to boost engagement and grow the number of Instagram users who are interested in your business.
Everyone in a position of power may shed light on the times of day when they see the most activity on social media. Several of these Instagram influencers can provide you invaluable advice on how to utilise Instagram Stories and Reels to achieve your business objectives.
Instagram metrics from their Instagram Insights account should back up their suggestions.
How Instagram’s formula affects interaction
Instagram claims that its primary objective is to provide users with engaging and thought-provoking content. The ever-evolving algorithm analyses your posts and decides who gets to view them, all in the sake of improving your experience.
How the algorithm decides which of your updates your followers see is based on:
emphasising the importance of original work by highlighting it in high-traffic areas like the Reels tab and the Feed. Anything that has not been shared on Instagram before is considered original material.
Indications of a user’s interests based on their past interactions with postings, the people they follow, and their own app usage. Every Instagram user has the option of providing feedback on suggested Posts by touching the.