While Instagram’s verification procedure has always been murky, it is becoming more transparent as of late. As we saw before, the blue checkmark is only given to the biggest and most famous accounts. We now have a thorough understanding of what is expected of Instagram profiles before they are given official status.
As of August 2018, Instagram users may submit verification requests straight from the app. We’re going to bust some myths about the blue checkmark on Instagram and show you exactly how to verify accounts.

The Verification Badge Is Necessary For Who?

There is no need to obtain the verification badge if your firm is small or local. Just what is it that you need to check with it? When users see the blue checkmark on Instagram, they may assume their account is more privileged than it actually is. Really, it doesn’t help at all.

You won’t receive more attention or more followers if you show off your verification badge. It’s important to remember that the blue checkmark isn’t responsible for any of this.

One potential benefit is that, even if you don’t have 10,000 followers, you can still include a swipe-up link in your articles. Surpassing 10,000 followers, though, is far simpler than earning the verification badge.

Like other social media platforms, Instagram implemented verification to prevent celebrities, corporations, and, more recently, influencers from being impersonated and their followers duped.

Keep in mind that just because you have a verification badge on Facebook does not mean you will automatically receive one on Instagram. Only accounts with a high risk of impersonation, as determined by Instagram’s verification policy, are eligible for the verification badge at this time.

Instagram Account Verification Standards

Instagram claims that just a small percentage of users have their accounts verified. There is currently no way to apply for or buy a verified badge.
Yet, this is not totally accurate. It is possible for anybody to seek verification (not anyone will be verified, though). It’s also possible, in theory, to purchase verification services on the dark web (which we strongly do not recommend).

In all likelihood, there are just three ways to get your Instagram account verified:

If you want to get verified on Instagram, you’ll need to be well-known and/or have a sizable following, as well as adhere to the platform’s guidelines.
If you want your request sent, you should hire a digital marketing firm or a publicist and pay them to do it.
You make a direct payment to an Instagram employee.
While trying to have their Instagram account verified, many corporations and influencers partner with public relations firms. The term “Media Partner Assistance” describes this kind of assistance.

Managers that deal with influencers are also available on Facebook. As part of the Instagram verification process, they must fill out a unique application. The application will be examined, but it doesn’t mean the influencer will necessarily get the green light.

Theoretically, politicians have an easier time acquiring the badge than any other Instagram user. Influencers come next, followed by athletes, celebrities, and movie stars.
Patents are not required for brand and company account verification. It’s the trickiest to get the badge for influencers who focus solely on Instagram and disregard other social media sites.

Instagram itself is opposed to the practise of users paying any third-party service, other than Instagram’s approved partners, to obtain access to the platform’s verification features. The platform wants you to be genuine so they can give you a blue check, but they also want to protect themselves from the many fraudsters who will offer to sell you the verification.

To become verified on Instagram, your profile must meet four criteria. For this to work, you must:


In order to create an account, you must be an actual person, a legitimate corporation, or a legal organisation. Meme and parody accounts are typically not evaluated for authenticity.


You are only allowed one verified Instagram account per person or business, since each profile must be “the distinctive presence of the person or business it represents,” as stated by Instagram. There are, however, exceptions, such as McDonald’s US vs McDonald’s Norway, which are aimed at different audiences due to their respective languages and locations.


It’s time you wrapped up your profile. If your Instagram profile doesn’t have a bio, a profile photo, and at least one post, Instagram won’t verify it.


Get widespread exposure through traditional and online mediums. You or your organisation must be widely recognised and frequently referenced in the media, as well as searched for online.

Respect Instagram’s policies and guidelines. Any suspensions or limitations on your account will reduce your chances of being awarded the verification badge.
Don’t spam your Instagram feed with posts from your other social media accounts. You can ignore the authentication requirement if you invite people to follow you on other social media sites.
Be honest. While requesting for Instagram verification, providing “false or misleading information” might result in suspension or possibly a permanent ban.

Instagram’s Official Verification Process and How to Follow It?

Launch Instagram.
To access your profile settings, select the burger menu from the upper right corner of the page.
To access your account, go to the Settings menu and then pick Account.
Find the Request Verification option in the list of account options and choose it.
A form requesting your information will appear on the screen. Provide your whole name in the box below 
Choose an available option to upload a picture of your identification. Any government-issued photo ID, such as a driver’s licence, passport, or national ID card, will do. A recent utility bill, tax return, or articles of incorporation are all valid forms of identification for a firm.
To send your Instagram verification request, select the blue Send button.