While the pervasive impact of social media may be clear, there are many fascinating facets of the phenomenon that are still mostly unknown. We have compiled an incredible collection of trivia for your perusal. To find out how all this online communication may benefit you, read on and check out the infographic on social media statistics included in this post. You may be familiar with some of the major topics, but you should still learn a lot.

Worldwide Adoption of Social Media

You probably wouldn’t believe it, but the mainstream adoption of social media occurred only within the past decade. It has existed previously in some form, but not on the same massive scale that we now observe. As of this year (2016), 31% of the global population is active on at least one social media platform. Most users are found in North and South America, where 59% and 50% of the populations, respectively, are regular users.

Even while the number of people with access to the internet is growing, the number of people actively using social media is not. The number of people throughout the world who have access to the internet increased from 35% to 46% between 2014 and 2016. However, the percentage of people who really utilize social media increased from 26% to 31% over this time. It’s possible that several factors contributed to this. This might signify a variety of things, such as the percentage of former social media users who have stopped using it, or the fact that fewer than half of all new internet users are interested in social media. It’s probably a combination of the two possibilities mentioned.

Commonly Used Environments

The proportion of users that log in or visit their page on a daily basis is one of the greatest social media data to look at if you want to know which platform is now the most popular. As you may have anticipated, Facebook is now victorious in this arena, with 70% of its users returning each and every day. The photo-sharing app Instagram is also thriving, with over half (59%) of its users coming back every day. There are a total of five platforms that rank in the top ten for this statistic, with 38% coming from Twitter, 27% from LinkedIn, and 22% from Pinterest.

The Quantitative Facebook

We had to dedicate a whole section to Facebook data, and not just because it’s my favorite social media site; at the moment, Facebook is absolutely dominating the social media market. Above and in the infographic, you see that Facebook is leading in terms of the percentage of people that log in on a daily basis.

Approximately 1.6 billion people from every country on Earth were using Facebook at the time this infographic was created. Since this metric only considers recent activity within the previous month, it does not take into account the millions of former members who have stopped signing in.

How Business Is Affected By Social Media

The success of your business is directly tied to the online conversation surrounding it. Just one misstep, one social media post that is inappropriate or poorly timed, and your image may go from beloved by fans one day to the punchline of every joke the next. Don’t discount the potential of social media for your company simply because you don’t have a million devoted fans or a million individuals who regularly check out your page.

So, how should you allocate your time and energy when it comes to promoting your company and developing a social media strategy? At least there’s Facebook to get things rolling. In 2016, a Facebook presence is a necessity for every business hoping to make sales or raise brand recognition. It’s not just the largest platform by daily active users; it’s also the frontrunner when it comes to swaying consumers’ wallets.

In terms of direct sales, Facebook comes out on top, with 37% of consumers saying that the platform had an impact on their buying decisions. Second place was Twitter with 32%, and third was Pinterest with 19%.

In the process of creating this infographic, however, we gathered a great deal more data, and we discovered that Facebook was not the undisputed leader in all areas of marketing. When compared to other social media platforms, Twitter excels in a number of tasks related to online shopping.

Numbers from social media that paint a negative picture

Have you ever gone into Facebook to see if there was anything new, and before you knew it, three hours had passed and you hadn’t gotten out of your chair once? Almost each person who uses social media has had the thought cross their mind at some point that they could have a problem with being compulsively involved in it. Although it is yet too early to know the full extent of the long-term effects of the widespread usage of social media, some preliminary data does raise some serious concerns.

YouTube Data: Facts and Figures

Does YouTube have any limitations? It’s a place to watch videos, rent movies, and connect with friends and family online. YouTube is used sometimes by most individuals but is absolutely essential for teenagers and young adults. Eighty-five percent of people in this age range say they frequently watch videos on YouTube.

We could spend hours explaining what we discovered in our exhaustive investigation, but instead we made a handy infographic for your perusal. Be sure to check out the whole graphic if you’re curious about these kinds of things or want to show off your expertise in social media analytics to your pals.