Need to manage a social media presence but feel lost when it comes to creating and sharing content? Here are some pointers on how to get started with social media posting and how to make the most efficient use of your time (since you do have other things to deal with, right?).

Just what is “social media publishing”?

Writing on social media platforms entails:

managing one’s social media presence by conceptualising, producing, scheduling, and disseminating content.

Simply said, it’s the process of interacting with your target demographic on social media in a way that’s both interesting and useful to them, with the goal of increasing your brand awareness and, ultimately, your sales.

The publishing process on social media is often handled by a manager’s team using a set of procedures and specialised software. A company that lacks them is likely to experience chaos and inefficiency (you neither).

Let’s examine some best practises and technologies that can greatly improve the efficacy of your social media publishing, shall we?

Principles of effective social media publishing

In the process of posting to social media, consider the following questions. The proper solutions for your company are here, and these best practises will get you there.

Make preparations in advance

I know the feeling of waiting for inspiration to strike and then rushing to get something up on the blog. The issue is that you can never predict when it will occur. The more social media profiles you’re responsible for and, more importantly, the more consistent business results you expect from social media marketing, the more important it is to establish a constant content plan rather than relying just on inspiration.

How should your strategy be constructed?


depending on the interest of your target demographic and the depth of your pockets, how frequently you wish and *can” produce material.


In other words, what do you hope to accomplish with your social media posts and your company? Branding, customer interaction, making a sale, etc. It’s important to have a firm grasp of the specific functions—and goals—of each of your company’s social media channels.


Based on your content strategy (and your desired outcomes), your product roadmap, and your sales calendar, develop overarching content categories to organise your articles. Content like this might be anything from a simple blog post on a product to an in-depth look at the company’s inner workings, an instructive guide, a user-created video, etc. Finally, fill up the categories with potential post topics so that you never run out of things to share. (And everyone on your squad is aware of it.)

Ensure that the material you release is optimised for each platform

Indeed, it’s helpful to publish in bulk (and you can save time, so much time!), but don’t forget to modify your material for each platform you use. Even if just because

Different audiences have various preferences when it comes to media. The content you provide on LinkedIn should differ differently from the Instagram Reels you publish. Your material will have more of an impact if you give the user an experience that feels natural on their chosen device.

TikTok and LinkedIn, for example, may attract various demographics who are interested in different types of material from you.

Maintain a consistent brand voice at all costs, but be free to switch up the tenor (if necessary), audience, and content. Some firms, like those on TikTok and Instagram Reels, use these platforms to share more playful content than, say, on Facebook.

When should I make a post? Monitoring the behaviour patterns of your target audience

When we move on to the topic of analytics, it is essential to coordinate your content strategy with the hours in which your target audience is most likely to be online. (At least, if you want your social media advertising to produce genuine results.)

The reach and effectiveness of social media messages are greatly influenced by their time. Maximize your Instagram and LinkedIn posts’ visibility by publishing them during the times when your followers are most likely to be actively using those platforms. In addition, if you post consistently, your audience will learn when to anticipate your material and will be more likely to interact with it.

Can’t think of anything to share? Get motivation from your target market

The people who follow you on social media provide a wealth of material for your accounts. This includes anything from product mentions and consumer testimonials to full-blown Articles reposted on your accounts.

This is why it’s important to allow place in your social media calendar for user-generated content and to run campaigns (such as contests) to collect material for future usage.

An explanation for why you should use social media automation to post content

You may still update your various social media accounts one by one, perhaps using an Excel tally. Yet, the requirement for social media automation solutions increases in proportion to the number of social media accounts you manage and the frequency with which you wish to publish. Many explanations follow.

This method is noticeably faster

Businesses may save a lot of time and effort by using automation software to manage their social media publishing. Imagine you’re in charge of many social media pages and have been assigned the task of posting five times each week across all of them. You’ll waste a lot of time if you have to frequently move between accounts to upload stuff manually if you don’t automate your posting in preparation. Furthermore, in this day and age of marketing automation, it is likely to be frustrating, time-consuming, and unneeded.

Scheduling your material automatically might cut down on the time spent each week. If you spend the time on Monday to plan your weekly posts, for example, you’ll have the rest of the week to focus on other things, such as moderating the discussions that your articles have created.

Much less effort is required

More power over your social media material is yours with automatic publishing solutions:

To ensure that everyone on your team is aware of what is forthcoming, you may plan your social media postings in a crystal clear and transparent manner.

Furthermore, you may share draught pieces between channels and content calendars.