Brand recognition is an essential part of any successful marketing plan, regardless of the nature of the enterprise.

Making your brand, vision, and mission known to your target audience and potential customers can make you a household name. And yet, this is precisely what every company hopes to achieve, especially in the digital sphere.

A potential customer will be exposed to your brand through digital marketing, as stated above, before ever setting foot in either your physical or digital storefront. But you can’t become a household name without the kind of brand recognition that helps you get in front of a large enough audience.

Value, rather than fame, is the determining factor. A trustworthy, even classic, brand has a consistent voice and colour scheme that is instantly recognisable. Brand awareness is a broad concept that can be broken down into a gazillion different marketing tactics, so it goes without saying that this is easier said than done.

For what purpose do you require brand recognition?

It’s appealing to imagine that your product will attract every possible customer, but the reality is much less rosy. Modern consumers do extensive online research before forming an opinion about a product or brand, and they place equal weight on the product’s quality and how it can be put to practical use.

Having more people recognise your brand means more people are willing to buy from you the first time you offer it to them, and it also increases the likelihood that they will recommend you to others, leading to even more business. Awareness of a brand is essentially all about a story that can evoke an emotional response and forge a connection with the customer.

In order to inform consumers and have them recognise your product or service as the answer to their problems, you must first raise their level of familiarity with your brand. Similar to how “Google it” has become shorthand for “Find the answer” or “Do your research.”

Increasing your company’s name recognition is a crucial part of any successful marketing campaign. What your target audience thinks of your brand is based in large part on the impressions formed by your customers. The customer service experience is vital, and a contact centre solution is a must if you want to provide a seamless omnichannel service.

Increased performance, customer lifetime value, and brand recognition are all possible results of positive brand equity.

A Brand’s Awareness: 3 Steps to Success

Awareness of your brand is one of the foundational pillars of any successful marketing strategy or idea. How much of a buzz have you created for yourself? Is it possible to rebrand your product, or do you need to start from scratch?

Before making any assumptions, examine your data to learn about your audience’s interaction with your brand across various channels. This includes social media, website traffic, and the expansion of your email list.

However, I’d like to get more specific.

1. Make Your Own Email and Social Media Campaigns

In other words, it’s not news to your audience that you’re a recognisable name in the business of branding. However, a nameless and faceless brand cannot be connected to on an emotional level. Create your brand’s voice the same way you’d create your own, and speak to your target market as if they were real people.

Put another way, treat your customers as you would a friend: speak to them individually, address them by name, and adopt an attitude appropriate to the topic at hand.

The marketing you do should have this tone throughout. This is why:

Maintaining a consistent, recognisable brand voice will do wonders for your marketing. But that doesn’t mean you can’t vary your brand’s tone depending on the channel and the audience. Therefore, employ strategies for making a personalised email and social media bost that adhere to your brand voice.

Think about how to tailor your social media and email marketing campaigns to the specific interests of each of your followers and recipients. Email marketing tools like Moosend provide customizable email templates that can help you stay in touch with your audience on a regular basis.

2. Make content that’s spectacular.

Making an emotional connection with consumers ensures that your brand will, at the very least, be remembered. Of course, you need to watch your actions and public persona.

Customers will forget about a company that only communicates with them when there’s a sale or when it’s desperately trying to generate more leads and reach its sales KPIs.

Make a story and make it work for you. Share the backstory of your company on your website, blog, and other promotional materials to strengthen your email marketing campaign.

Stories in your content are the key to connecting with your audience on a deeper level. A good example is Starbucks, which has a relaxing atmosphere, a simple omnichannel setup, and a friendly tone, all of which make it an ideal place to grab a laptop and get some work done.

Storytelling is extremely popular because it allows people to feel something.

3. Work with related bloggers.

Assume you have content prepared and have established some contacts in your field. Start a blog that will help you become more of an expert in your field and connect you with other leaders in the field who can help spread your message further.