Instagram is where both companies and consumers may interact freely. If you’re serious about connecting with your demographic, you must be here.
At now, there are 1,300,000,000 Instagram users actively posting once a month. To communicate with their clientele, around 71% of companies use this medium.
Is Instagram really that useful for businesses? Eighty percent of Instagram users, then, are following businesses. And more than 120 million of them look for local businesses online, get directions, send direct mail, or make phone calls to local enterprises.
Instagrammers are naturally open to interacting with companies and seek out those that they find fascinating, relevant, and fun.
If you can demonstrate these traits, your prospects are more likely to not only follow your page, but also make a purchase from you.
Let’s take a look at how to produce material worthy of your Instagram followers’ attention.
Make your content more engaging by switching up the formats you use.
Instagram allows for a wide variety of posts to be shared on its site. Use an array different methods keep people engaged.
You may, for instance, post professional images of models using your items one day, then a humorous GIF that relates to your business the next.
Recognise Your Target Market’s Expectations and Meet Them
Promoting on Instagram is no different from promoting on any other digital platform. Finding out as much as you can about your intended audience is a must.
The goal here is to get insight into the needs of your brand’s audience. By doing so, you may keep satisfying their needs.
For instance, if you frequently share Stories documenting your extreme excursions, your fans could really like this content. Perhaps your romantic or familial GIFs are particularly well-received.
Pay attention to the most successful topics if you are utilising them to communicate with your audience. You should stick to a constant theme if you want to see success on Instagram; otherwise, changing things around might backfire.
When it comes to keeping its audience interested, Airbnb once again impresses. You may see stunning pictures of one-of-a-kind houses in exotic settings all around the world on their website.
They showcase homes, but they also provide the history and background of each one.
Put Your Content Out To The Crowd
The process of content creation is time-consuming, so why not outsource some of the work? User-generated material is a great tool for reaching this goal.
Finding and re-posting material from competing brands is one approach. You might also publish material that your fans make in response to your product.
You might host a contest or just request that your audience share material that features your product.
All you have to do is think of a catchy hashtag to go with the postings that revolve around this central idea. This makes it simple to track down something worthy of being shared again.
And maybe, just maybe, a few of the posts may get traction and spread like wildfire. Lenovo’s #ihackedlife ad is a fantastic illustration of this strategy in action.
When your followers begin posting, you may filter out the low-quality or irrelevant information and focus on the best of the bunch. Crowdsourcing material encourages engagement from your audience, and when you choose their submissions to repost, you show your appreciation and earn their loyalty.
Improving Your Instagram Followers’ Activity
Are you feeling a bit isolated on Instagram? Since there are more than a billion people using Instagram, it’s easy to get lost in the noise.
But it shouldn’t stop you from trying to make your brand page unique. Increasing your exposure and, perhaps, your number of followers is possible via the delivery of interesting material.
This is a win-win situation for your company and your Instagram followers.
Try implementing any of the aforementioned suggestions and see if you get better results. Tell us what you found to be effective and what wasn’t.